WordPress Optimization For Shared Hosting Environments -2020

Shared Hosting Hosting on Shared environments so they share their resource share with other people also so you don’t get actual benefit of that shared hosting. Today i will tell you about WordPress Optimization For Shared Hosting Environments.

What is our Goal?

  • To make WordPress run as fast as possible on a Shared Host.
  • To do it without spending money – only free / open source solutions.
  • Who Is This Presentation For?
  • Everyone (Beginners/ Pros/ Users of Other CMS’s)
  • Solutions work on shared and dedicated environments.

Causes of a slow site / server load

  • High traffic volume (a wonderful problem)
  • Large page size
  • Complicated pages
  • Database calls (of the unnecessary variety)
  • Plugins and 3rd party widgets
  • No caching

Page Size and complexity what can we do?

  • Reduce Complexity – Minimize HTTP Requests
  • Think about what features you really need
  • Less widgets / less plugins
  • Less iframes
  • Get rid of 3rd party widgets and tracking services
  • Style sheets at the top
  • Scripts at the bottom
  • Less images

CSS Sprites

  • Use CSS sprites to reduce the number of images on your site without sacrificing variety.
  • Reduces the number of HTTP requests to pull the images.

Compress Your Image

  • Compress your images
  • Compress your images
  • Compress your images
  • Don’t use larger images than needed.
  • If your blog has a content area 600 pixels wide why are you uploading an image 2400 pixels wide?
  • Does it need to be a JPEG, PNG, or GIF ?

Size Matters

600x 401 Pixels – 520 KB PNG


It’s not the  size , it’s what you…..

600x 401 Pixels – 36.1 KB JPG

Experiment  with image types

  • Experiment with formats and compression
  • Choose the right image type for the post / site
  • Does my picture of Dexter & Masuka really need to be 2MB?

Culling The The Database Cells

  • Plugins – If you don’t need them get rid of them
    – Do you really need to show off how many visitors are on your page?
    – Do you need 20 related posts in your feed or at the end of your post?
  • Widgets – Do you really need it?
    – Can the output be cached?
  • Optimize Code
    – Reduce the number of recurring DB calls by coding them out
  • Cache
    – Cache your pages for better performance
    – Use an object cache

Code Out The Calls

  • WordPress makes a lot of unnecessary DB calls.
    – Template path
    – Favicon
    – Graphics
    – Links
  • These calls are made to facilitate designers and developers..

Code Out The Calls
Code from Header.php in the WordPress Default Theme – Twenty Eleven

Same section of code but with unnecessary calls coded out.

Offload The Works

Offload parts of your site to 3rd party services –
– Comments – Disqus, Facebook etc…
– Random / featured posts
– Hot posts
– Feedburner
– Imgur / Flickr
– Ajax Libraries

Cons of offloading –
– Reliant on a third party service
– If they’re slow, so are you.. If go down, so may your site

Offload The Work

A number of the javascript libraries distributed with the
WordPress are also hosted on Google’s AJAX Libraries
This provides numerous potential performance benefits:
– increases the chance that a user already has these files cached
– takes load off your server
– uses compressed versions of the libraries (where available)
– Google’s servers are set up to negotiate HTTP compression with the requesting browser
– Decreased latency


Browser Caching
– Essentially helps a server reduce the number of requests that each visitors browser make to your site by caching the files on the users computer so they don’t download them again.
– Server Caching
– Server caching caches the generated pages on the server so they don’t have to be reassembled when requested by a new user.

Browser Caching

  • Browser caching works best with repeat visitors.
  • We’re telling the users browser to hang on to files such as images for set period of time instead of downloading them again.
  • Browser caching is done in your .htaccess file
  • Expires can also be set in the header

Inside the .htaccess file

Server Caching

  • Caching saves pages that have been accessed so they can be served to another visitor without rendering them again
  • There are many caching plugins out there, but for typical shared host environments we recommend and use WP-Super Cache
  • When properly set up the performance is increase is phenomenal

Setting Up WordPress Super Cache

  • Use mod_rewrite to serve cache files.
  • Compression allows you to send a zipped file to the users browser rather than individual page parts
  • Preload allows you to cache your pages in advance of anybody visiting them
    – 2 ways to do this – Do it in bulk or just set to preload mode – we just set to preload (less server load)
    – Remove bots from the set of excluded user agents
    – SetYour Expiration – Default is 3600 – we use 172800 (2 days)

Why An Object Cache?

  • Cache Widgets independent of the main cache
  • Allows for more dynamic content while reducing server load

Object Cache To The Rescue

  • Plugins and widget output typically ISN’T
  • They run EVERY TIME a page is loaded

Now That You Have a Cache

– WP Minify grabs JS/CSS files in your generated WordPress page and passes that list to the Minify engine. The Minify engine then returns a consolidated, minified, and compressed script or style for WP Minify to reference in the WordPress header.
– In plain English – strips out all the white space, comments and bloat from your CSS and JS files allowing them to be sent to the user quicker

Pipelining with Multipal Hosting 

  • The Poor Mans CDN
  • Split Components Across Domains to reduce DNS lookups

www.yoursite.com/images/a.png —>
www.yoursite.com/images/b.png —>


Final Tips

  • Beware the DNS lookup penalty
  • Use a maximum of 4 domains / subdomains (2 recommend)
  • Remove revisions
  • Optimize database
  • Permalink structure
  • No  http://yoursite.com/%postname%/
  • Yes http://yoursite.com/%post_id%
  • Backup everything
  • Pay For A CDN
  • WordPress Codex is your friend.

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